Compare reach and frequency. For which type of products is media reach more important? For which type of products is media frequency more important?

What will be an ideal response?

Reach is the percentage of the target market that will be exposed to the media vehicle. This measure is particularly important for widely used products when it's important to get the message to as many consumers as possible. Frequency is the average number of times a person would be exposed to the message. This measure is important for products that are complex or are targeted to relatively small markets for which multiple exposures are needed to make an impact.

Business

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Data on the amount of time spent studying for a particular exam at a high school were collected for 150 students. You want to know if half of the students spent at least how much time studying for that exam. Which of the following would you compute?

A) Median B) Arithmetic mean C) Coefficient of variation D) Coefficient of correlation

Business

The effectiveness of a performance management and evaluation system depends on how well it coordinates the goals of

a. the entire company. b. responsibility centers. c. managers. d. all of these choices.

Business