Define role orientation. What are the two types of role orientation?
What will be an ideal response?
Role orientation is the characteristic way in which newcomers respond to a situation. The use of different sets of socialization tactics leads to two different role orientations: institutionalized and individualized.
An institutionalized role orientation results when individuals are taught to respond to a new context in the same way that existing organizational members respond to it. An institutionalized orientation encourages obedience and conformity to rules and norms.
An individualized role orientation results when individuals are allowed and encouraged to be creative and to experiment with changing norms and values so an organization can better achieve its values.
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