The point where the customer interfaces directly with the service organization is:

A) the front room.
B) the back room.
C) onstage.
D) the floor.

Answer: A

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Discriminant/logit analysis is similar to regression and ANOVA in which of the areas stated below (Table 18.1 in the text)?

A) nature of the dependent variables B) nature of the independent variables C) both A and B D) none of the above

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In international marketing research, it is critical to establish the equivalence of scales and measures used to obtain data from different countries

Indicate whether the statement is true or false

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