The point where the customer interfaces directly with the service organization is:
A) the front room.
B) the back room.
C) onstage.
D) the floor.
Answer: A
Business
You might also like to view...
Discriminant/logit analysis is similar to regression and ANOVA in which of the areas stated below (Table 18.1 in the text)?
A) nature of the dependent variables B) nature of the independent variables C) both A and B D) none of the above
Business
In international marketing research, it is critical to establish the equivalence of scales and measures used to obtain data from different countries
Indicate whether the statement is true or false
Business