Which experimental design means that two groups of test units were randomly assigned to two different treatment groups at the same time, and the dependent variable was measured in the two groups simultaneously?

The ________ for a report describes what you plan to accomplish and outlines the boundaries of your work

A) mission brief B) statement of purpose C) outcome forecast D) intention statement E) scope

Because the researcher is often not familiar with the foreign product market to be examined, qualitative research is crucial in international marketing research

Discuss the issues a company should consider before using projective techniques in international marketing research.