The ______ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received.

A. transmission
B. ritual
C. publicity
D. reception

A. transmission

Communication & Mass Media

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Supporting materials give your ideas clarity, vividness, and credibility

Indicate whether the statement is true or false

Communication & Mass Media

The type of audience activity in which consumers may actively avoid certain types of media influence is called

A. intentionality B. utility C. imperviousness to influence D. selectivity

Communication & Mass Media