You have been selected to be the spokesperson in favor of a city-wide smoking ban in all public facilities. Your audience is a fiercely independent community that has so far resisted such a policy. This is your first visit to this community. How will demographic analysis help you frame your message?

What will be an ideal response?

A number of demographic factors should influence the speaker’s arguments. The general
nature of the community (“fiercely independent”), occupation (some business owners will be far
more receptive than others), and the speaker’s relative knowledge, experience, and status as an
outsider will be vital. This question could be broadened to include previously discussed concepts
of identification as well as field and forum.

Communication & Mass Media

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Communication & Mass Media