When the advertising objective is to build primary demand for a new product category, ________ advertising will most likely be used

Which of the following is NOT true? Front-end (BI) applications are used to retrieve the data from:

A) Dependent data marts B) ETL infrastructure C) Independent data marts D) Data warehouse

Which of the following was not identified in the textbook as one of the common mistakes that entrepreneurs make regarding intellectual property?

A) Not fully recognizing the value of their intellectual property B) Not properly identifying all their intellectual property C) Not properly registering their Internet domain names D) Not using their intellectual property as part of their overall plan for success E) Not taking sufficient steps to protect their intellectual property