Clutter in advertising is defined as
A) too many visual elements competing for attention within an ad.
B) an unhealthy mix of competing advertisers pitching the same product.
C) too many ads running one after another in a television commercial break.
D) too many agencies competing for the same advertising business.
Answer: C
Communication & Mass Media
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Newsworthiness is usually determined by all of the following EXCEPT
A) guidelines in the Associated Press Stylebook. B) subjective journalistic values. C) a feel for what the audience thinks is important. D) the prominence of the people involved in the story and its timeliness.
Communication & Mass Media
All of the following measure the audience for Internet advertising except:
a) comScore b) Nielsen//NetRatings c) Arbitron d) Audit Bureau of Circulations
Communication & Mass Media