A product is defined as a business product rather than a consumer product on the basis of its _____
a. intended use
b. physical characteristics
c. price
d. distribution method
ANSWER: a
A business product or industrial product is used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers. A consumer product is bought to satisfy an individual's personal wants or needs. The key characteristic distinguishing business products from consumer products is intended use, not physical form.
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