Mandy's Printing Inc. manufactures and sells photocopiers, printers, and scanners to various offices. This is an example of _____
a. contract manufacturing
b. business marketing
c. licensing
d. franchising
ANSWER: b
This scenario illustrates business marketing. Business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption.
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________ advertising aims to stimulate repeat purchase of products and services
A) Reinforcement B) Comparative C) Persuasive D) Informational E) Reminder
Profits are down so the controller decides to change the corporation's accounting policy relating to
inventory costing. The change will allow the corporation to report higher income and higher assets, although the physical inventory has not changed. Which of the following statements is MOST correct? A) The stock price is likely to increase because income is higher. B) The stock price is likely to be unaffected because the stock market is efficient. C) If the stock price increases, the stock market is efficient. D) The stock price is likely to decrease because reported inventory is higher.