Under what conditions is a producer most likely to use more than one marketing channel?
What will be an ideal response?
Ans: A producer uses more than one marketing channel to reach diverse target markets, such as when the same product is directed to both consumers and organisational buyers. In other cases, companies may sell similar products under different brand names through multiple channels, a practice called dual distribution.
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Carey David's wholesale company helps retailers train salesclerks, improve store layouts and displays, and set up inventory control systems
According to this information, which of the following wholesaler's channel functions does Carey David provide? A) buying and assortment building B) selling and promotion services C) risk bearing services D) marketing information E) management services and advice
Plaintiffs can allege multiple product defects in one lawsuit
Indicate whether the statement is true or false