Give an example of how the Internet is changing the face of service industries
What will be an ideal response?
The Internet is transferring power from suppliers to customers, particularly in consumer markets. For example, travel agencies are being replaced by Web sites like Orbitz, Travelocity, and Priceline. These sites allow customers to shop around for the best prices with greater ease. They have in effect changed the distribution system to favor the consumer.
Business
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The state act that specifically prohibits discrimination in business establish- ments is the
a. Unruh Act. b. Rumford Act. c. Holden Act. d. Civil Rights Act of 1968.
Business
It is of little use for marketing managers to use a survey designed in-house to better understand the customer base
Indicate whether the statement is true or false
Business