Campaigns differ from single shots of persuasion or from collections of persuasive messages delivered over time in several ways
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true
Communication & Mass Media
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Which of the following exemplifies the concept of polarization?
a. Kevin told his brother, "You're either with me or against me." b. Natalie believes that all men are created equal. c. Taylor gets mad every time her mother says, "Are you wearing THAT?" d. Jack resents being called a "blue collar worker."
Communication & Mass Media
Active-audience theories attempt to understand what the media do to people
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Communication & Mass Media