Explain break-even pricing
What will be an ideal response?
Break-even pricing (target return pricing) refers to setting price to break even on the costs of making and marketing a product, or setting price to make a target return. Target return pricing uses the concept of a break-even chart, which shows the total cost and total revenue expected at different sales volume levels.
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One of the best methods of determining how consumers feel about the perceived differences between competitive products or services is through:
A) survey research. B) perceptual mapping. C) histograms. D) analysis of sales results.
The Red Baron Gallery has provided funding to Georgia Public Television to help pay for the rights to broadcast the Antiques Roadshow and is credited at the beginning of the show for its financial support. This is an example of ________
A) ambient advertising B) a special event C) a sponsorship D) a sales promotion E) guerilla marketing