________ means presenting the product concept to target consumers, symbolically or physically, and getting their reactions

Under the disaster risk decision tree model, which of the following conditions would create the HIGHEST incentive to use FEWER suppliers?

A) lower L, lower C B) lower L, higher C C) higher L, lower C D) higher L, higher C E) lower L, higher C, lower S

Which of the following statements best describes current thinking regarding processes?

A) If companies concentrate on how functional areas like marketing, finance, and operations are organized, then everything will be fine. B) Managing functional areas like marketing, finance, and operations is essentially the same thing as managing what a business does. C) If the individual functional strategies of marketing, finance, and accounting are aligned with the overall business strategy, then everything will be fine. D) Developing superior business processes requires a cross-functional and cross-organizational perspective.