Delivery cues should be included on the preparation outline.

Jenny, an advertising writer, is developing an advertisement intended to create awareness about the company's products. In which step of ad development process is Jenny currently?

a) Objective of the ad b) Key facts statement c) Problem statement d) Copy platform development

Since crises are rare and hard to predict, it is not cost-effective to plan in advance for crisis management

Indicate whether this statement is true or false.