After computing averages and measures of dispersion for the major variables and applying advanced statistical techniques and decision models in the hope of discovering additional findings from the gathered information, researchers ________
A) define the problem, the decision alternatives, and the research objectives
B) present findings relevant to the major marketing decisions facing management
C) evaluate the costs associated with data collected
D) analyze the appropriateness of the data sources used
E) develop the research plan
B
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A good example of a syndicated-service research firm is Nielsen Media Research
Indicate whether the statement is true or false
Developing internally consistent job structures affects the competitive strategy of a company. Which of the following is a potential constraint on competitive strategy?
A) reducing a company's rigidity to respond to moves by the competition B) potentially causing the definition of jobs to become less fluid C) leading to less routinization D) potentially creating far more bureaucratization within an organization