PR practitioners may be generalists or specialists such as writers, graphic designers or web publishers

Is it a good idea to use video clips or digital photos in a presentation?

A) Yes; modern audiences prefer digital presentation aids over anything written or drawn. B) No; these will distract the audience and cause them to lose focus on the message of the speech. C) Yes, but only if they help develop the central idea of the speech. D) No, since there are always technical issues with these types of aids.

In 1980 UNESCO issued its report, the ________, on the question of maintaining national and cultural sovereignty in the face of the rapid globalization of mass media.

A. Hawthorne Report B. New World Information Order C. Report on Cross-Border Communication D. MacBride Report