The major categories of business-to-business customers are ________
A) producers, retailers, and consumers
B) resellers and governments
C) organizations, producers, and manufacturers
D) producers, resellers, and organizations
E) consumers and retailers
D
Business
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The strategic planning and budgeting of short- and long-term funds for current and future needs is called ________ management
A) product B) strategic C) needs D) financial E) accounting
Business
If a company offers several products that are similar in nature, how could the company increase sales while saving the consumer money?
A) Use a bundling strategy B) Incorporate dynamic pricing C) Sell at a reverse auction D) Use a penetration pricing strategy E) Incorporate a price skimming option
Business