Which of the following statements about the steps in the target marketing process is true?
A) The first step in the target marketing process is setting marketing objectives.
B) There are four steps in the target marketing process.
C) The second step in the target marketing process is the identification of all segmentation variables.
D) The final step in the target marketing process is positioning.
E) The target marketing process is not related to positioning.
D
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Successful retailing has always been based on knowing the customer
Indicate whether the statement is true or false a. True b. False
What is budgetary control?
a) The use of budgets in controlling operations b) The process of providing information on budget differences to lower level managers c) Another name for a flexible budget d) The degree to which the CFO controls the budget