A case of a non-profit smoking cessation program creating a superhero "captain smokefree" to visit schools and show fifth-graders gross pictures of blackend lungs and pictures of people pulling oxygen tanks, is an attempt by the marketer to:
a. influence the perceived benefits of stopping smoking
b. increase the perceived cost of starting to smoke c. maximize perceived association with superheroes
d. impact those in the maintenance stage of highly complex decisions
e. putting smoking in the adolescent's choice set
B
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Which of the following is NOT one of the "Market Assessment and Strategy Development" responsibilities?
A. Customer privacy policies and practices B. Product safety C. Research practices D. Pricing practices E. Consumer safety information
The basic purpose of measuring cash flow is to estimate how much
a. net cash a company has during a given period. b. money customers owe a company. c. time is left before a company goes bankrupt. d. return stockholders can expect during a given period.