In forward vertical integration, a company becomes its own ________, while in backward vertical integration, the company is its own ________

A) supplier; distributor
B) supplier; customer
C) distributor; monitor
D) distributor; supplier

Answer: D
Explanation: Forward vertical integration involves a company taking control of distribution, while in backward vertical integration, a company takes control of its suppliers. This makes the choice indicating "distributor; supplier" the correct response and eliminates all other responses.