Which of the following is NOT a technique used in integrated marketing communications?
A) product placement in movies and TV shows
B) celebrity spokespersons
C) third-party sponsorship
D) sponsorship of sporting events
C
Business
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As products enter the growth stage of the product life cycle, prices generally begin to stabilize
Indicate whether the statement is true or false a. True b. False
Business
________ management is the logistics concept that emphasizes teamwork—both inside the company and among all the marketing channel organizations—to maximize the performance of the entire distribution system
A) Logistics inventory B) Integrated logistics C) Logistics information D) Independent logistics E) Group logistics
Business