________ occurs when a business first identifies a market segment it wants to serve and then develops a product or service that is appropriate for that segment

The development of the project team is the responsibility of the CEO along with leads in each area

Indicate whether the statement is true or false

A consumer is most likely to use ________ when buying an expensive, important, or technically complicated product or service for the first time

A) extensive problem solving B) economic problem solving C) limited problem solving D) passive problem solving E) routinized response behavior