List at least three guidelines that can help you avoid being accused of defamation
What will be an ideal response?
Answer: (1) Refrain from using any kind of abusive language; (2) Provide accurate information and stick to the facts; (3) Never let anger or malice motivate your messages; (4) Consult your company's legal advisers whenever you think a message might have legal consequences;
(5) Communicate honestly; (6) Emphasize a desire for a good relationship in the future.
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What are the major implications of the new-product development process and the diffusion process to marketing managers?
What will be an ideal response?
Marketers must be aware of the impact of SRC and other cultural assumptions since:
A) it can have several positive effects on market planning. B) it enhances management's willingness to pursue market research. C) it can help ensure that the research effort is designed with minimal home-country bias. D) it can help ensure that the research effort is designed with minimal second-country bias. E) All of the above are correct.