Food is considered to be the most culturally sensitive category of consumer products

A researcher is interested in establishing emic validity of her findings. In order to do so, she must show that:

a. similar results have been reported by others working independently on the problem. b. similar results can be obtained if the study were to be repeated. c. key members of the group included in her study agreed with the findings of her study. d. the findings of her study are generalizable. e. the research methodology of her study complies with the necessary research standards

Although sexually-oriented ads attract attention, brand recall for ads using a sex appeal is lower than ads using some other type of appeal

Indicate whether the statement is true or false