Discuss four social motives and give an example of how persuaders use each one to get a

desired response.

What will be an ideal response?

The specific motive appeals are security, sex, approval, conformity, success and
creativity.  In order to demonstrate their understanding of these concepts, students
must be able to use examples of the concepts.

Communication & Mass Media

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Effective speakers generally limit their specific purposes to information their audiences already know

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is an example of a blended emotion?

a. disgust b. optimism c. anticipation d. fear

Communication & Mass Media