110. Discuss promotion strategies in the context of a marketing mix
What will be an ideal response?
ANSWER: Promotion includes advertising, public relations, sales promotion, and personal selling. Promotion's role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading, and reminding them of the benefits of an organization or a product. A good promotion strategy, like using a beloved cartoon character such as Sponge-Bob Square Pants to sell gummy snacks, can dramatically increase sales. Each element of this Pâ€"promotionâ€"is coordinated and managed with the others to create a promotional blend or mix.
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A) a buzz B) a chickadee C) a flutter D) a tweet
A debtor and a creditor record the same note, respectively, as a:
A) note receivable and note payable. B) note receivable and account receivable. C) note payable and note receivable. D) note payable and account payable.