A station is considering purchasing a half-hour off-network sitcom cut for six commercial minutes and sold

for six runs over four years. Which of the following is NOT TRUE?

a. The net net of the program estimates its revenue potential over the life of the show.
b. The program's ratings will tend to weaken as episodes are repeated.
c. Most stations use an 80 percent sellout rate in their calculations to be conservative.
d. The advantage the station programmer has in negotiations is that the program syndicator usually lacks
the data to calculate the amount a station can pay per episode for a particular show run in a
particular time period.
e. Station programmers typically figure in three expenses in calculating how much the station can pay for a program: program purchase cost, operating expense, and profit.

d