Which of the following best describes a communication activity that includes elements such as coupons, point-of-purchase savings, sweepstakes, rebates, and free samples?

A) trade promotion
B) advertising
C) consumer-oriented promotions
D) direct-mail marketing

C

Business

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Having knowledge implies that it can be used to solve a problem, whereas having information does not.

Indicate whether the statement is true or false.

Business

Which of the following presentation structures allow the presenter the option to move between topics and level of detail in no particular order?

A) Webcasts B) Nonlinear presentations C) Podcast D) Back channeling E) Linear presentations

Business