Why might a marketer who segments customers based on lifestyles and interests be more likely to advertise on a local radio station than in a local newspaper?
What will be an ideal response?
Because radio stations focus their programming on varied genres such as music, talk, sports, and news, radio is particularly effective at targeting audiences with specific interests; a local newspaper cannot provide such a closely targeted audience for a marketer.
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J. J. Johnson has decided to supplement his income by selling beehives. He expects to sell 25,000 hives in 2010 . He ended 2009 with 2,500 completed hives in inventory and would like to complete operations in 2010 with at least 2,800 completed hives in inventory. There is no ending work in process inventory. One beehive holds about 250 bees. The bees are purchased for $4.00 per 1,000 bees. The
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