___________ power: Personal characteristics that appeal to others
Fill in the blank(s) with the appropriate word(s).
Ans: Referent
Business
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Attitudes, interests, and opinions are reflected in:
A) demographic market segments B) geographic market segments C) psychographic market segments D) product differentiation programs
Business
Which item below is not an investment newspaper?
A) Wall Street Week B) Barron's C) The Wall Street Journal D) Investor's Business Daily
Business