___________ power: Personal characteristics that appeal to others

Fill in the blank(s) with the appropriate word(s).

Ans: Referent

Business

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Attitudes, interests, and opinions are reflected in:

A) demographic market segments B) geographic market segments C) psychographic market segments D) product differentiation programs

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Which item below is not an investment newspaper?

A) Wall Street Week B) Barron's C) The Wall Street Journal D) Investor's Business Daily

Business