Describe the function of brand-tracking studies
What will be an ideal response?
To understand how the sources and outcomes of brand equity change, if at all, over time, marketers conduct brand tracking studies. These studies collect quantitative data from consumers over time to provide consistent, baseline information about how brands and marketing programs are performing. Tracking studies help us understand where, how much, and in what ways brand value is being created, to facilitate day-to-day decision making.
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The Securities Act of 1933 focuses on regulating the sale of securities in the primary market, whereas the 1934 Act deals with the regulations governing the transactions in the secondary market
Indicate whether the statement is true or false
If all of a firm's businesses share the same core competencies, then that firm has implemented a strategy of ________ diversification
A) single-business B) related-linked C) related-constrained D) dominant-business