A(n) _______________ is a future economic benefit owned or controlled by a company.

In evaluating advertising or IMC campaigns, examples of long-term measures would include the following, except:

A) sales B) brand awareness C) brand loyalty D) brand equity

With a FICO score:

A) The higher your FICO score, the better your credit B) The higher your FICO score, the worse your credit C) The lower your FICO score, the better your credit D) None of the above