List and briefly explain (perhaps using examples) each of the five major categories of power to influence other persons' behaviors.

What will be an ideal response?

1. Reward power is exercised by giving tangible items for doing as a leader desires.
2. Punishment is exerted by withholding desirable items.
3. Legitimate power stems from a title or role acknowledged by the followers.
4. Expert power is influence based on perceived knowledge and/or skills relevant to group task.
5. Referent power is based on attraction or identification with another person. (1 point each, for total of up to 5 points)

Communication & Mass Media

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Communication & Mass Media