How is brand reputation formed?

__________ is emotional appeal that taps the values and feelings of audience members

a. Ethos b. Pathos c. Logos d. Mythos e. none of these

If you were invited to speak to a group of homeowners about the

benefits of installing natural gas heat, which of the following characteristics would you expect among your listeners. a. military experience b. careers in public service c. males and females d. poor health e. strong religious beliefs