Various factors have contributed to the increased importance of packaging as a marketing tool. List and briefly describe these events
What will be an ideal response?
Self-service—an increasing number of products are being sold without any personal interaction, on a self-service basis. Consumer affluence—rising consumer affluence means consumers are willing to pay a little more for convenience, appearance, dependability, and prestige of better packages. Company and brand image—packages contribute to instant recognition of the company or brand. Innovation opportunity—innovative packaging can bring large benefits to consumers and profits to producers.
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A maker of cash registers had to develop hand-crank-operated cash registers to sell to Latin American and African countries where electricity is a luxury. The company used a ________ strategy to enter those global markets
A) product adaptation B) standardization C) straight extension D) backward invention E) nationalization
A one-year CD has a ________ return and ________ liquidity than a checking account
A) lower; lower B) higher; higher C) higher; lower D) lower; higher