Briefly describe how an MPR professional would measure media mentions for a narrow, short-term campaign involving a small number of connectors
What will be an ideal response?
For a narrow and quickly executed campaign in which you are pitching a reasonably small number of connectors, you may be able to personally monitor each medium and to keep in touch with your connectors. You can then compare how much pickup you received versus the number of pitches you made, gauge the depth of coverage (for example, was it a sentence or two or a feature article?) and decide whether that coverage was favorable or not.
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The difference between a manager with ten years' experience and one with a year's experience ten times is:
A) Dependent on the manager's tenure with the company. B) Nine years. C) Whether lessons-learned were truly learned. D) Dependent on whether the manager's projects were successful.
A common killer of creativity is myopic thinking
Indicate whether the statement is true or false.