Aggregation reduces the standard deviation of demand
A) only if demand across the regions being aggregated is perfectly positively correlated.
B) only if demand across the regions being aggregated is not perfectly positively correlated.
C) even if demand across the regions being aggregated is not perfectly positively correlated.
D) whenever demand across the regions being aggregated is not perfectly positively correlated.
Answer: B
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Which of the following is a difference between individual branding and family branding?
a. Individual branding uses different brand names for different products, while family branding markets several different products under the same brand name. b. Individual branding is used when products do not vary in use or performance, while family branding is used when products vary greatly in use or performance. c. Individual branding identifies the brand of a part that makes up the product, while family branding identifies the entire product. d. Individual branding is used when two brands receive equal treatment, while family branding is used when two brands borrow from each other's brand equity.
The particular way materials move will depend upon:
A) types of markets served. B) the channels of distribution the firm is using. C) characteristics of the product. D) all of the above E) none of the above