The average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period is:

A) reach
B) frequency
C) demographics
D) impressions

B

Business

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Myoung Company, a manufacturer of small appliances, had the following activities, allocated costs, and allocation bases

Activities Allocated Costs Allocation Base Account inquiry (hours) $61,000 2,400 hours Account billing (lines) $35,000 17,000 lines Account verification (accounts) $13,000 20,000 accounts Correspondence (letters) $11,000 1,000 letters The above activities are carried out at two of its regional offices. Activities Northeast Office Midwest Office Account inquiry (hours) 120 hours 250 hours Account billing (lines) 16,000 lines 9,000 lines Account verification (accounts) 1,500 accounts 600 accounts Correspondence (letters) 70 letters 150 letters What is the cost per hour for the account inquiry activity? (Round your answer to the nearest cent.) A) $0.65 B) $25.42 C) $11.00 D) $2.06

Business

The National Association of Insurance Commissioners (NAIC) administers an "early warning system" to help ensure insurance company solvency

This system uses data provided in the annual statement to identify companies that may pose a solvency risk. This early warning system is called A) the risk-based capital requirements. B) an insurance guaranty fund. C) the Insurance Regulatory Information System (IRIS). D) the assessment method.

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