Listing them in the proper order, what are the stages in the buyer decision process? Describe each
What will be an ideal response?
In the need recognition stage, consumers become aware of a new problem or need. Then, consumers seek information about products to meet that need in the information search stage. In the alternative evaluation stage, consumers use the gathered information to compare and contrast the choices. Consumers do not use the same evaluation process in all buying situations; sometimes they may make careful, logical calculations and other times they may rely on intuition and buy on impulse. Consumers then make the purchase decision, buying the product. The last component of the process is postpurchase behavior, which is determined by any difference between the consumer's expectations for the product and the perceived performance of the product.