How was feedback used in the Omaha, Nebraska school district campaign?
What will be an ideal response?
Early in the crisis, parents, students, staff, and community members emailed 270 questions, comments, or concerns through a feedback form on the website. Throughout the month-long budget conversations, feedback from these emails and heavily attended public forums provided the district’s communications team valuable insights and allowed the team to evaluate and refine its communication. For instance, when parents emailed with specific concerns about class size, transportation, and the loss of certain programs, the district responded with additional information on its website and through face-to-face conversations with stakeholders. The in-person and online forums also provided district administrators with information from their stakeholders regarding the proposed budget cuts. As a result of feedback from staff, parents, and community members, some of the initial budget plans were scrapped, such as the proposed elimination of an instrumental music teacher.
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