Analysis of which of the following factors is carried out in Phase 2 of the international planning process?
A. Host-country constraints
B. Product adaptation
C. Company character
D. Situation analysis
E. Budgets
Ans: B. Product adaptation
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Implementing a target-audience orientation within an organization usually involves
a. diffusing responsibility to the functional units b. effective plans and planning system support c. trying to reduce the impact of drastic change d. A vice president of marketing to be the organization's highest marketing executive and is responsible for creating the climate for marketing e. better pay and rewards for all employees
Which of the following is a positive example of an interdependent environment?
a. Leaders and employees pitching into complete a project by the deadline. b. One or two individuals working overtime to complete a project because no one else officially has the responsibility to help them. c. Both of the above. d. Neither of the above.