When you're composing a persuasive message, all of the following EXCEPT ________ are common mistakes that you need to avoid

A) using a hard-sell approach
B) promoting compromise
C) relying solely on great arguments
D) assuming that persuasion is a one-shot effort

B
Explanation: B) Successful persuasion is often a process of give-and-take, particularly in the case of persuasive business messages.

Business

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Which of the following is a branding and brand-management strategy?

A) umbrella brand B) brand differentiation C) brand encoding D) bundling and unbundling E) flanker brand

Business

The Leader-Member Exchange (LMX) model suggests that leaders do not have the same relationship with all their followers

a. true b. false

Business