The elaboration likelihood model (ELM) which, while accepting the cognitive psychology view that people are "cognitive misers" acknowledges that when presented with a persuasive message, people will sometimes put a lot of effort into their cognition

Indicate whether the statement is true or false

true

Communication & Mass Media

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In preparing a manuscript presentation, you should be sure to _____

A. never repeat an idea B. use complex sentences C. write on the backs of pages D. use the active, not passive, voice

Communication & Mass Media

Joanne works for a company that favors highly structured systems of employees who are constantly monitored and offered bonuses if they fulfill higher quotas. This management structure is similar to:

A. A human resources perspective B. A flat organizational approach C. A systems perspective D. A structured decisional perspective

Communication & Mass Media