Puffery is:

a. a promotional statement that presents subjective claims that cannot be tested for truth although they convey the impression that they are truthful
b. a promotional statement that presents objective claims
c. a promotional statement that can be tested for truth
d. a promotional statement that presents subjective claims that cannot be tested for truth and conveys the impression that they are not truthful

a. a promotional statement that presents subjective claims that cannot be tested for truth although they convey the impression that they are truthful

Communication & Mass Media

You might also like to view...

Sender

What will be an ideal response?

View

Communication & Mass Media

Determining your presentation's purpose is the most important decision you should make as you begin the process of preparing a presentation

Indicate whether the statement is true or false

View

Communication & Mass Media