The final step in creating a marketing mix is developing a thorough understanding of the global target market
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
To succeed, firms seeking to enter into foreign trade must still adhere to the principles of the marketing mix. The marketing mix consists of the four Ps of global marketing strategy: product, place, promotion, and price. The first step in creating a marketing mix is developing a thorough understanding of the global target market.
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A. Private regulations B. Mandated actions C. Voluntary actions D. Market actions
Installment notes often include an "or more" clause. Such a clause would:
A: Allow an accelerated payoff; B: Indicate that the note has several makers; C: Provide for a loan moratorium in the event of a disaster; D: Make it possible to borrow additional money on the same note and trust deed.