What are the differences between regiocentric and geocentric management orientation?
What will be an ideal response?
In a company with a regiocentric orientation, management views regions as unique and seeks to develop an integrated regional strategy. A company with a geocentric orientation views the entire world as a potential market and strives to develop integrated world market strategies. The geocentric orientation represents a synthesis of ethnocentrism and polycentrism; it is a worldview that sees similarities and differences in markets and countries and seeks to create a global strategy that is fully responsive to local needs and wants. A regiocentric manager might be said to have a worldview on a regional scale; the world outside the region of interest will be viewed with an ethnocentric or a polycentric orientation, or a combination of the two.
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The initial aim of a multinational market is to protect businesses that operate within its borders. An expressed goal is to give an advantage to the companies within the market in their dealings with other countries of the market group.
a. true b. false
The purpose of the strategic inventory is to help the manager
a. size up the environment accurately. b. determine how much inventory is on hand. c. involve workers at all levels in formulating strategy. d. develop operating plans.