Low customer switching costs are a threat to new entrants in an established industry

Bob and Phyllis Cords own two retail stores, one in Pottstown and one in Norristown. Though the towns are only 40 miles apart, the consumers at both stores are very different demographically

Bob and Phyllis alter the product offerings in both locations in an effort to cater to both demographic groups. Under the 4 Cs classification of the marketing-mix elements, the Cords have primarily adjusted ________. A) customer value B) customers C) cost D) convenience E) communication

Fixed server roles operate at the level of an individual database

Indicate whether the statement is true or false.