What is the best way to use connectors for a particular MPR campaign?
A) distributing backgrounders to all the connectors available to a firm's marketing department
B) providing both modern and traditional media connectors with product clippings and photos
C) sending press kits to connectors involved in new media to ensure the highest credibility
D) selecting only the connectors who will reach the desired audience with the appropriate impact
E) waiting for connectors to contact the marketing department for information needed for an article
D
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Test-retest reliability is an approach for assessing reliability in which respondents are administered identical sets of scale items at two different times under as nearly equivalent conditions as possible
Indicate whether the statement is true or false
The L in OLI refers to an advantage in a firm's home market that is a:
A) liability in the domestic market. B) location-specific advantage. C) longevity in a particular market. D) none of the above